5 Free Tools Your Small Business Should Be Using Today

Operating a small business comes with a set of unique challenges, including managing costs while maximizing efficiency. Choosing the right software is crucial for streamlining operations without breaking the bank. Here’s a roundup of five free tools that can help your business flourish.

Business Planning: EquityNet

Gearing up for investor outreach? EquityNet offers a free crowdfunding platform to help you showcase your business plans. Although not strictly a planning tool, EquityNet assists with early-stage development by letting you create and share your business proposal with potential investors.

Data Visualization: Tableau Public

If you require a robust data visualization tool but can’t afford the premium Tableau Desktop, consider Tableau Public. Although limited compared to the premium version, it offers live dashboards, Google and Microsoft document integration, and mobile-responsive visuals. Note that all your work will be publicly stored on Tableau’s cloud.

E-Commerce Software: X-Cart

For SMBs looking to set up an online storefront, X-Cart offers a free version with compelling features such as social-commerce sharing, newsletters, and a theme builder. However, you’ll need some IT skills or support to get started as X-Cart 5 isn’t a plug-and-play solution.

Customer Relationship Management: Apptivo CRM

Managing customer data doesn’t have to be expensive or complicated. Apptivo CRM offers a free Starter Plan for up to three users. This package includes features like comprehensive reporting and project management tools, making it suitable for startups just entering the cloud services arena.

Contract Management: Agiloft

If your business requires basic contract management, Agiloft offers a free plan for up to 10 users. Although some features are limited in the free version, it provides 30 days of customer service support and is a good assessment tool for businesses contemplating more extensive contract management solutions.

Additional Considerations

  • Technical Support: X-Cart and Agiloft might require some IT knowledge or support for effective usage.
  • Data Storage: Pay attention to the storage limitations in free plans like Apptivo CRM’s 500 MB limit.
  • Data Privacy: With tools like Tableau Public, your data will be stored publicly, so it’s not suitable for sensitive information.
  • Scalability: As your business grows, consider if the free tools will continue to meet your needs or if you’ll need to migrate to a paid plan.


Running a small or medium-sized business on a budget doesn’t mean you have to compromise on efficiency or productivity. Leveraging these free tools can provide invaluable support in critical areas such as planning, data analytics, sales, customer relations, and contract management. Remember to evaluate each tool’s features, limitations, and scalability to ensure they align with your business goals.

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