I live celebrates its first year in Europe and in Italy† one of the top ten European markets where vivo smartphones have landed and where the brand presented its strategy in design and technological innovation. In the past 12 months, vivo has made significant technological milestones is tight partnership with retailers and operators, but also as a sponsor of UEFA EURO 2020† The long-term strategic partnership with ZEISSone of the leading technology companies in the optical and optoelectronics sector, represents a valuable collaboration that has already led to the launch of vivo X60 Pro†
A positive balance
vivo, the fourth largest smartphone manufacturer in the world, made its official debut in Europe on October 20, 2020, and established its headquarters in Düsseldorf, Germany. After a preparatory phase in which the company conducted in-depth research and interviewed 9,000 people across Europe to understand users’ needs, vivo launched its products in ten markets: Italy, France, Germany, Poland, Spain, United Kingdom and then Austria, Czech Republic, Romania and Serbia† The team living in Europe has grown from 120 to more than 200 experts in the sector in various fields and is becoming increasingly multinational and multicultural: just consider that the team at the European headquarters in Düsseldorf consists of 84 people from 16 nationalities . different. For the future, vivo has confirmed its growth plans in Europe: the company even plans to… double presence in Europe by the end of 2022 and will say “Bom dia, Portugal” already in November 2021 with the landing in the Lusitanian country.
†We are excited to celebrate the first anniversary in Europe and I take this opportunity to thank all the European users who have chosen our devices. Although the first year was very demanding, also given that we launched the first products during the pandemic, I am pleased to say that we have managed to open in ten markets, where we are already seeing significant growth. We will continue to pursue our goals of designing devices capable of delivering an ever-better mobile imaging experience, strengthening our positioning that puts the smartphone photographic sector at the heart of design strategies”- said Denny Deng, Vice President and President of European Business at vivo.
“We had a positive first year in Italy and we are delighted to work every day with our partners, customers and users to achieve the goal of becoming the reference point in Italy for the smartphone market. Thanks to our partnerships, mainly ZEISS, and our continuous search for innovation, we are convinced that we can continue to offer products with unique and advanced technologies “ † stated Vincent Xi, president of vivo Italia.
Lots of innovation
Whether it’s mid-range models such as those of the Y-series, or more expensive models such as X60 Pro, vivo approaches new product development from the search for consumer preferences, developing smartphones that really respond. to the needs of users. One of the first technical achievements achieved in the last twelve months and the result of this approach is the integration of Gimbal 2.0 on vivo X60 Pro: a system that improves the stability of the smartphone camera even on the move; Another milestone was the recent development ofImaging chip V1 which will equip the new devices from 2022: this new technology combines a high-performance integrated AI system with improvements in speed and power consumption, optimizing image processing applications on smartphones. V1 is the result of a development phase carried out over 24 months by more than 300 people from the R&D department and experts from the vivo imaging laboratory.
Since its launch in October last year, vivo has continued to expand its sales network, allowing all users to choose, according to their preferences, how and where to buy vivo smartphones and accessories. In Europe, vivo has already achieved good popularity, with continued growth, as reported by industry analyst reports† The partner network has grown significantly and now includes major retailers such as Ebuyer, El Corte Inglés, EMAG, Euronics, Expert, FNAC, MediaWorld, Trony, Unieuro, as well as leading telecom companies such as A1, Drei, Free, Orange, SFR, TIM and Wind3.