The Tesla Model 3 is selling like hot cakes across Europe, so much so that by September 2021 it will become the best-selling passenger car in the old continent. This is evident from data from JATO Dynamics that refers to the 26 markets of our continent.
The American compact sedan performed well 24,512 registrations, equal to 2.6% of the total market. A historic result in several respects. Until now, an electric car has never taken the top spot on the podium among petrol, diesel, light hybrids and other hybrids. The Tesla Model 3 did brilliantly, dominating the runner-up (Renault Clio) of over 6,000 units
Moreover, a model produced outside Europe never reached such a record: as an American car, the Tesla Model 3 thus becomes the first ‘foreign’ vehicle to reach the top. A signal for the local industry, which must remain vigilant in the coming months.
This registration data is all the more impressive given today’s automotive economy: JATO Dynamics records a 25% drop between September 2020 and 2021, while Tesla Model 3 records a 58% increase in one year.
However, Tesla’s incredible score in September 2021 needs to be analysed. The manufacturer has the habit of delivering its models in the last month of each quarter. The registered data therefore do not reflect a quarterly but a monthly trend.
Will Tesla continue down this road? We will know in the coming months.