Apple will host its first product unveiling event in more than five months, the company announced Tuesday. Invitations sent out this morning state that the event will take place on Tuesday, April 20, 2021 at 10:00 AM PST.
Many people have not heard of this event because of the invitation that went out this morning. Rather, they learned hours earlier when Siri started answering the question “Hey Siri, when’s Apple’s next event?” with “The special event is on Tuesday, April 20 at Apple Park in Cupertino, CA. You can find all the details on Apple.com.”
As has become the custom, the event has a tagline: “Spring Loaded.” The slogans usually contain subtle clues about which products can be updated or how, as well as the overall theme of the event.
It has become a tradition in recent years for Apple’s spring product events to be iPad-focused, and multiple reports and leaks over the past few months have indicated that a redesigned iPad Pro is imminent. It’s rumored to have a new processor that delivers performance in line with the M1 chip that shipped in Macs late last year, and they’ve said at least the larger, 12.9-inch model will have Mini LED technology. will have better contrast than the LCD screens of previous iPads.
It’s possible that Apple will finally announce AirTags, its augmented reality-focused Tile competitor. The company could also introduce one or more new Apple Silicon-equipped Macs. The low-end MacBook Air, 13-inch MacBook Pro, and Mac mini were updated late last year, but Apple has pledged to bring its custom-engineered silicon to the entire line over the next year and a half, and reports have said we can get it somewhere. Expect Apple Silicon versions of the more expensive MacBook Pro models and the iMac this year, as well as a redesigned Apple Silicon MacBook Air.
As always, Ars will report on the event next week. We will share the updates as they come in.
List image by Apple