LG’s OLED TV series often gets the most press among its peers, but Sony’s high-end OLED TVs also get positive reviews. Sony today announced pricing and release timing for its 2021 flagship OLED, the A90J.
Pre-orders have already started in Europe and the UK, with the US expected to follow any time soon. But regardless of staggered preorders, the TVs will ship in both regions this month.
The A90J will be available in 55, 65 and 83 inch sizes. The 55-inch model costs $3,000 in the US, while its 65-inch counterpart costs a whopping $4,000. Pricing in the US and EU hasn’t been announced for the 83-inch model, but it will cost £7,000 in the UK, so let that be your guide.
Announced around CES in January, Sony’s A90J has all the standard features for a premium TV: 4K, Dolby Vision HDR, a smart TV software suite (Google TV 10 in this case) and HDMI 2.1.
And just like LG’s OLEDs unveiled around the same time (Sony uses LG’s panels), the A90J will be brighter than its predecessor. Unfortunately, we don’t know exactly how much brighter. But that’s something that reviewers will learn and report on when these TVs ship.
Sony says it was able to get higher brightness than before, not only because of new and improved panels, but also through a new lamination approach that provides additional cooling, allowing the TV to push a little harder.
The claim here is that the TV can max out its red, blue, and green phosphors along with white at the same time, unlike predecessors that couldn’t.
As has become standard for high-end TVs, part of the tone for this new model is also about the chip inside. Sony calls the A90J’s chip “Cognitive Processor XR”, and like similar chips from LG, Samsung or others, it uses AI and machine learning to optimize the image in various ways.
Inputs include four HDMI (one on the side, three on the bottom), three USB (two on the side, one on the bottom), one Ethernet, one RF, and one RS-232C. There’s also a digital audio output and a headphone jack, as you’d expect. The TV supports both Chromecast and AirPlay, and those HDMI 2.1 ports, of course, facilitate 4K at 120Hz, as well as eARC, VRR and ALLM.
LG and Sony were the only major players in the OLED TV game in most regions for a while, but that is now beginning to change. Panasonic has stepped up its game and Philips, Vizio and TCL have entered the fray, so OLED seems poised to hit the mainstream in a market still dominated by mostly cheaper LCD sets – or at least that’s what these manufacturers would like. see it happen.
List image by Sony