A few months after reaching the first million smartphones sold in our country, OPPO today announced the achievement of a new important result: 2 million smartphones sold in Italy.
Italy represents the first market in Europe for the Chinese producer and this milestone underlines the increasing attention of the Italian public to excellence and functionality and how more and more users choose to support and entrust their daily lives to OPPO devices.
To confirm the positive trend, including the latest GRP market data, with the 14% market share by volume And 8.9% in value† To date, OPPO positions itself as: fourth smartphone manufacturer in the worldwith an even more ambitious growth perspective for the future.
The announcement of the 2 million smartphones sold in Italy is close to launch of the latest OPPO lineup Reno6 Seriesa range that further enriches the OPPO ecosystem, what seesElodieone of the most popular eclectic artists, protagonist of the advertising campaign Every emotion deserves a portraitcurrently on the air with a TV commercial on the main Italian television stations and an implementation on OOH in the main cities, digital and social.
“Celebrating this milestone, just over six months after reaching the first million smartphones sold in Italy, is an important and meaningful moment for us. We are extremely grateful to all Italian users who continue to choose us day in and day out and recognize the great work of research and innovation that has always distinguished our devices. From the revolutionary OPPO Find X3 family to the most recent Reno6 series, through the popular A series, our ecosystem now offers an increasingly broad offering, able to best meet the needs of each consumer”he comments Isabella Lazzini, Chief Marketing Officer OPPO Italy.
An announcement that concludes a year full of initiatives and activities that have further strengthened OPPO’s positioning in the Italian market: of the OPPO Summer Tourallowing more than 85,000 visitors, in 5 Italian cities, to get in touch with the OPPO ecosystem, right up to the most recent events on the occasion of the Milan Design Week and from Milan Fashion Weekwhich once again underlined the close link between technology, art and culture.