It is a quarter characterized by the microprocessor crisis designed by the analysis institute counterpoint researchwhich published its report on the smartphone market in Europe for the period July-September 2021 of 2021.
Samsung confirms itself as the market leader, even if its leadership could be questioned in the coming months by Xiaomi, which jumped to second place, with an annual growth of 51%. A growth, just to underline it, in terms of volume, volumes that are particularly “dancers” at the moment, because they are subject to strong variations in the availability of raw materials, which in certain months – September for example – pulled a real handbrake for consumer electronics manufacturers.
Samsung, for example, recovered from the delivery problems at the beginning of 2021 and – again according to Counterpoint – owes part of its results to the popularity of the folder. Galaxy Z Flip3“Especially in Western Europe”.
Apple it records an annual and quarterly increase, boosted by the launch of the iPhone 13. The iPhone 12 arrived in the early fourth quarter of 2020, skewing the overall numbers. the growth of opposite of 112% is mainly due to the merger with OnePlus under the entity Oplus.
huawei And Honor have taken a heavy blow, but the latter should have good numbers again after the launch of Honor 50 (with Google services), the brand’s first phone with GMS in two years. Huawei, on the other hand, has just launched nova 9 in an attempt to halt the decline in its stock.
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