IMOU lands in Europe and entrusts the Italian market to Andrea Battaglia – Geekcomparison

IMOU, a leading company in the sector of smart security, enters the European market and opens the first official office in the Netherlands. In Italy, the group’s presence and activities are entrusted to: Andrea Battaglia who takes the role of Country Sales Manager with the aim of developing the company’s presence in our country, activating and expanding relationships with the distribution world and with the main retailers.

IMOU, under the motto Safe and peaceful everywhere”Through its products, it provides consumers with innovative, accessible and easy-to-use technology at the service of the household and small and medium-sized businesses, to guarantee every user a serene, private and comfortable environment and a more peaceful and secure life.

Andrea Battaglia, who has 20 years of experience in the IT market having worked with the main Italian brands at major suppliers (Iomega, Logitech, Magellan) and in the world of distribution (Actebis, Ingram Micro), where he held sales and marketing positions clothed. In more than twenty years of career, this dual vision has allowed him to expand his knowledge in the B2C and B2B market and further strengthen his passion for technology and Smart Home devices.

“IMOU’s choice to expand in Europe and activate distributors together with a network of retailers, e-tailers and, last but not least, in the traditional supply chain channel (installers and electricity channel) – noted Battaglia – arises from the desire to grow a market, that of the Smart Home and in particular of the Security area, which captures very interesting data and shows that it has great potential ”.

According to a Smart Home study conducted in 2020 byInternet of Things Observatory of the School of Management of the Politecnico di Milano, the smart home market in Italy is worth 505 million euros, while in Germany it is around 2.9 billion and in the United Kingdom at 2.8 billion. Italy still has a long way to go to bridge this gap with other European countries, but the room for growth is certainly huge.

“I am confident that with our surveillance solutions covering a wide range of products, from indoor and outdoor cameras to video intercoms, from surveillance kits to smart alarm systems for every need related to Smart Home and Smart Business, we will contribute to the giving a big boost to this market also in ItalyAndrea Battaglia concludes.

All IMOU products combine advanced technologies and maximum ease of installation thanks to functionality user-friendly and numerous accessories, including PoE (Power over Ethernet) solutions, which are easy to install and extremely intuitive.

The company is one of the first to achieve ISO 27001 certification for data protection and GDPR compliance.

IMOU products are already available at online retailers ePricemonklik Online store and Yeppon and soon also in other national and regional retail chains.

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