After the success during the first year of collaboration with Paris Saint-Germain, Hisense, announced its worldwide partnership with the famous French club for the second year in a row. With a lineup full of new players, including Leo Messi, Gianluigi Donnarumma, Sergio Ramos, Georginio Wijnaldum And Achraf Hakimiand after the extension of Neymar Jr At the club, Hisense is looking forward to strengthening the partnership with the team.
“We are delighted to start the second year of our partnership with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. With the good results of the first year, we will build on our shared values with the club and continue to use the partnership to create the best possible home viewing experience for Paris Saint-Germain fans. Thanks to the latest in the Parco dei Principi and the club’s string of new signings, an even more exciting season is expected” comments Candy Pang, General Manager of Hisense’s International Marketing Department.
“It was fantastic to see how the partnership between Hisense and Paris Saint-Germain worked well in the first year. The groundbreaking ‘The details make the difference’ campaign highlighted the brand’s products and their features through our players. We look forward to strengthening Hisense’s partnership and new initiatives” adds Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain.
A concrete partnership
Hisense will supply a wide range of products to the club and set up a corner in the Parco dei Principi to allow fans to interact with the company’s devices first-hand. With this partnership, the brand will promote its cutting-edge technology and provide fans with the best home viewing experiences. The first year of the partnership helped drive sales and strengthen Hisense’s brand awareness.
Hisense’s first campaign at the club “The details make the difference” launched in early 2021, it featured players Neymar Jr, Keylor Navas, ngel Di Maria, Ander Herrera And Presnel Kimpembe, and has achieved excellent results across social and digital channels. Hisense continues to support sports activities around the world with its partnership with the 2022 FIFA Qatar World Cup, in addition to sponsoring UEFA EURO 2020 and the UEFA Nations League Finals. This sponsorship celebrates Hisense’s global presence, with products available in more than 160 countries and regions.