Honor recently announced its new range of Magic3 smartphones, including models Magic3, Magic 3 Pro and Magic3 Pro +†
Marking Honor’s strong return to the premium smartphone world, the devices have captured the attention of media and consumers both in China and internationally. In the autumn, Magic3 smartphones will also be available in Europe and Italy.
After the event, the company’s CEO George Zhao spoke to the press and reaffirmed the company’s intention to launch Magic3, as well as the Honor Pad V7 Pro, in international markets and confirmed that all of these products will Google Play Services†
Honor’s plan going forward is to integrate Huawei Mobile Services into products distributed in the Chinese market and into GMS in all other geographies, including Europe. However, the use of other platforms in the future, especially in China, is not excluded.
It has also been confirmed that at least two major software updates have arrived on Magic3 devices. Zhao also clarified that attention to software and a better user experience than the competition is the main goal that Honor pursues, aiming to offer better value for money even if it cannot outperform competitors in terms of hardware.
Honor: the foldable smartphone
And speaking of hardware, there will be one in Honor’s future too smartphone with foldable display: Zhao didn’t want to go into too much detail about it, but said Honor’s product will be the best folding solution in the industry.
Honor’s plans are to continue delivering devices in all major segments, starting with the cheapest models of the X line, through mainstream offerings such as the Honor 50 (which will likely get its successor in the Honor 60), up to the top of the premium range. Speaking of Honor 50, Zhao said that the new smartphone family will arrive in Europe very soon.
The phones – it’s confirmed – will be equipped with a charger included in the package. Speaking of plans to regain market share, Honor will focus on physical channels and give up its almost exclusive penchant for online. Currently, more than 70% of sales in China are made through physical channels.